Welcome
to the official site of Georgian Tourism Association (GTA)
Georgian Tourism Association (GTA)
Georgian Tourism Association (GTA) is an organization of Private Tourism
Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was
founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable
tourism development in Georgia, accessibility of tourism information and
country marketing, capacity building, and quality management for tourism
services. Georgian Tourism Association works on product development in
incoming, domestic, and outgoing tourism.
Every tourism company with legal business practices is invited to become a member.
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/
News & Events
October 8, 2025
7th International conference "Standards in Tourism" was held at Paragraph Tbilisi, 22/09/2025, which was organized by GTA, The main goals of the conference are to strengthen the tourism sector, enhance professional competencies, promote knowledge-sharing, and encourage the implementation of best practices.participants had the opportunity to listen international global speakers: Glenn Mandziuk – CEO World Sustainable Hospitality Alliance Koko Tang – Global Sustainable Tourism Council (GSTC) Board Member – CEO and co-founder of Colorful Earth Susan Santos de Cardenas – President & CEO Society for Sustainable Tourism, and Founder of International Alliance of Regenerative Tourism. URS WAGENSEIL- Professor of the Institute of Tourism and Mobility at HSLU-Switzerland, expert/ assessor of destination management and sustainable tourism, GSTC trainer.
October 1, 2025
Memorandum of Understanding between the Green Rock Foundation and the Georgian Tourism Association (GTA), establishing a framework for future collaboration Industry Engagement: A high-level panel discussion featuring prominent leaders from the tourism sector, addressing current trends and future directions Knowledge Exchange
GTA is member of
GTA Members
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