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Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded the "Cluster Management Excellence Label BRONZE - Striving for Cluster Excellence", by the European Secretariat for Cluster Analysis (ESCA).

News & Events
July 19, 2024
16-18 July, 2024 Members of Georgian Tourism Association were Invited to Kars Tourism Route Familiarization Tour in Kars Region (Turkiye). This Familiarization Trip was full of a rare and exclusive opportunity to delve into the rich historical and cultural tapestry of Kars, experience its singular attractions, and network with prominent figures in the tourism industry.Tour included visits to significant historical sites, cultural landmarks, and prospective tourism hotspots, thereby provided with invaluable insights into the vast potential of Kars as a premier tourism destination, Invitation and support by Kars Tourism Alliance.
July 1, 2024
Georgian Tourism Association has become a signatory to the United Nations' Women's Empowerment Principles.The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to advance gender equality and women’s empowerment in the workplace, marketplace and community
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