Standards are a set of definitions and guidelines, related to an identified area, sector practice, item, etc;
Standards help to regulate process of correct development of the industry in the country.
Sustainability can be reached only in regulated markets.
Purposes of standards:
Standards in tourism are important to establish consistent protocols that can be universally understood and adopted.
Criteria simplify product development and speeds time to the industry.
Makes it easier to understand and compares competing products;
Role of tourism standards in sustainable tourism must include social responsibility, cultural respect, and relevant management, pushing driving process;
Role of standardization is to maximize benefits, good elements and minimized harm.