• cooperation between the tourism companies in Georgia; 
• cooperation between the private and public sectors;
• capacity building and quality management for tourism services;
• accessibility of tourism information and country marketing;
• sustainable tourism development in Georgia;
• regional tourism development. 

Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.

GTA carries out projects to improve tourism development in Georgia in partnership with the Georgian National Tourism Administration, the Agency of Protected Areas, and International Organisations (USAID, GIZ Private Sector Development and Technical Vocational Education and Training South CaucasusProject, GIZ regional Communal Development project, Eurasia Foundation, SDC, IUCN etc.), local partners (i.e. Elkana, Geoland, etc.) and its member companies.

The following committees are represented in the Georgian Tourism Association:

Every tourism organization with legal business practices is invited to become a member.

GTA is a member of:

• UNWTO Knowledge Networking
• GSTC (Global Sustainable Tourism Council)
• GCCI (Georgian Chamber of Commerce and Industry)
• ICC (International Chamber of Commerce)
• Tourism Advisory Board in Georgia
• GTA is one of the founders of the Economic Policy Advocacy Coalition (EPAC)
• ASEA  (The Center for Association Leadership)
• UFTAA (Universal Federation of Travel Agents Associations)
• GTA is one of the founders of the Georgian Tourism Industry Alliance
• Eastern Partnership Civil Society Forum
• The Association of Creative Industries
  
• European Economic Cooperation Platform (EECP)
  

Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017

Georgian Tourism Association is awarded the "Cluster Management Excellence Label BRONZE - Striving for Cluster Excellence", by the European Secretariat for Cluster Analysis (ESCA).

Why GTA?

Share Information, Lobbying & Private Public Dialogue, Capacity Building & Educational Trainings, and Seminars, advertise for members, Participate in Tourism Fairs, and Participate in Tourism Related Events in Georgia and Abroad. 

1. Daily communication and sharing of information about sponsored and planned activities in the tourism sector (conferences, training, briefings, presentations, meetings, news).

2. Finding new local and international partners.

3. Possibility to participate in meetings with the government and private sector organized by the Association and its Partners.
4. Possibility of solving the problem through joint efforts.

5. The Association may be your voice on government or legislative tribunals.

6. The ability to participate in projects related to tourism which is financed by donors.

7. The possibility of using a tourism information base.

8. The right to use discounts such king of services offer to the Association member and partner companies.

9. The right to participate in the internal motivation and entertainment activities of the Association.

10. Participation in various national and international conferences.

11. Possibility to share information about your company and offers through the Association's website and the Association's e-mail database.

12. Periodically inviting foreign consultants to use free services.

Our goal is to attract active, motivated members whose work will make the Association more successful and will promote tourism development in the country.

Think about what you can do for your country and your association!