Welcome
to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

          
News & Events
December 11, 2025
A Memorandum of Cooperation has been signed between the Georgian Tourism Association and ProCredit Bank. 09/12/2025, The goal of the memorandum is to strengthen the tourism sector and develop joint initiatives to support businesses in this field. The memorandum was signed by the Chairperson of Georgian Tourism Association- Natalia Kvachantiradze, and the Head of Business Development at ProCredit Bank- Giorgi Kardenakhlishvili.
December 10, 2025
Memorandum of Understanding was signed between Georgian Tourism Association (GTA) and The Spanish Georgian Business alliance,09/12/2025 .The MoU aims go establish a framework for cooperation, mutual support, and institutional connection between GTA and SGBA. Both parties recognize the value of strengthening ties between the Georgian tourism sector and the Spanish -speaking business and travel market.
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