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to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

            
News & Events
June 30, 2026
Workshop | Education & Skills Committee Establishment under the Umbrella of GTA, On 24 June, 2026, Georgia Tourism Association (GTA) hosted a workshop dedicated to the establishment of the Education & Skills Committee, an important initiative aimed at strengthening collaboration between the tourism industry and the education sector. This initiative modified the existing Education Committee of the Association. Workshop was led by Jane Rexworthy- GIZ. The workshop brought together representatives of member organization, educational institutions, public sector representatives and key stakeholders to discuss the Committee's mission, priorities, structure, and areas of cooperationWorkshop was supported by #GIZ., .
June 29, 2026
Workshop | Governance Role Clarification, Mandate Definition, Education and Skills Committee development. 23 June, 2026, The workshop brought together representatives of member organizations of Georgian Tourism Association was discussed governance role and mandate definition. The workshop was led by Jane (Rexworthy) Whitehart OBE- GIZ. Together, we are building a more resilient, innovative, and competitive tourism and hospitality sector through education, partnership, and shared commitment. Workshop was organized by Georgian Tourism Association -GTA, Supported by #GIZ.,
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