Welcome
to the official site of Georgian Tourism Association (GTA)
Georgian Tourism Association (GTA)
Georgian Tourism Association (GTA) is an organization of Private Tourism
Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was
founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable
tourism development in Georgia, accessibility of tourism information and
country marketing, capacity building, and quality management for tourism
services. Georgian Tourism Association works on product development in
incoming, domestic, and outgoing tourism.
Every tourism company with legal business practices is invited to become a member.
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual International Conference STANDARDS IN TOURISM, https://standardsintourism.ge/
News & Events
November 1, 2026
Georgian Tourism Association at the International Antalya Tourism Fair ATF 2026, GTA together with its member organizations, participated in the International Antalya Tourism Fair (ATF) 2026, held on 26–28 October in Antalya, Türkiye. The event provided an important platform for strengthening international tourism cooperation, expanding professional networks, exploring new business opportunities, and promoting Georgia as a competitive and attractive tourism destination.
October 31, 2026
Natalie Kvachantiradze, Chairperson of the Georgian Tourism Association and Teona Nemsitsveridze, Head of Standards Committee GTA, as a speakers at the Global Tourism Forum Annual Meeting 2026. Ms Kvachantiradze will join the session Green and Climate-Resilient Tourism Investment, bringing a national association’s perspective on building climate resilience into a growing destination’s tourism economy. Ms Nemsitsveridze will join the panel Hospitality Investment and Destination Development, bringing a perspective on how quality standards underpin investor confidence in emerging destinations. Royal Museum of Fine Arts of Belgium, Brussels, 9–10 November 2026
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GTA Members
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