Welcome
to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

          
News & Events
February 16, 2026
We are proud that the number of association members is growing rapidly. 5 new member have joined to Georgian Tourism Association(GTA), 1. HIT Hub 2. ღვინის ჰაბი-საძველე 3. სს სადაზღვევო კომპანია ვაიზერი 4. Hotel & Restaurant Emerald Borjomi 5. Panorama Lisi Grand Hotel, Currently, there are a total of 330 member in the association. Our goal is to attract active, motivated members, whose work will make the association more successful and will promote sustainable tourism in Georgia.
February 15, 2026
don, EC4R, United Kingdom AND Georgian Tourism Association (GTA)Tbilisi, Georgia was signed at February, 2026. The Goals of partnership: -Training partnerships for the hospitality sector, including hotels and tourism-related businesses affiliated with GTA -Delivery of GTA-endorsed training programmes for hotels, including certificated and non-certificated courses -International Customer Relations training for front-facing hotel staff, with a focus on international standards of service and communication.
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