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to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

          
News & Events
June 6, 2026
In cooperation with Global Sustainable Tourism Council (GSTC) proudly announce that we hosted a webinar "Sustainable Tourism & Hospitality as Drivers of Economic Development in Georgia", for members of GSTC and GTA. 02/06/2026. The session was highlight how sustainability is integrated into tourism development, from national strategy to local action, and how this is helping to strengthen quality and competitiveness across the sector. Key topics included: GTA’s key milestones and national initiatives in sustainable tourism development, A country perspective on the stages of sustainable tourism implementation, International engagement through major awareness-raising conferences .The role of standards in strengthening regional tourism ecosystems We want to thank to our partner GSTC for the great partnership and support.
June 5, 2026
ProCredit bank hosted a business meeting members of the Georgian Tourism Association(GTA). The meeting focused on banking opportunities and financing programs for the tourism and HoReCa sectors. 2.06.2026
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