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to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual International Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

            
News & Events
October 5, 2026
Members of the Georgian Tourism Association (GTA) Education & Skills Committee Sign the Terms of Reference An important milestone in the work of the GTA Education & Skills Committee was marked by the formal signing of the Committee’s Terms of Reference (ToR) by its members. The Committee brings together 20 representatives from private, public, and international organizations. The signing process is being carried out in stages. Through the signing, Committee members reaffirmed their shared vision, commitment and responsibility to work together on strengthening education and skills development in Georgia’s tourism and hospitality sector.
October 4, 2026
Working meeting of the Georgian Tourism Association’s Education and Skills Committee. On September 29, a working meeting of the Georgian Tourism Association’s Education and Skills Committee took place. The main topics addressed were the marketing and communication of the committee's activities, funding, and the effective communication of its value. Initiative supported by #GIZ. International partner: Jane (Rexworthy) Whitehart OBE. Committee Head: Nina Kekelidze.
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