Georgian Tourism Association

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to the official site of Georgian Tourism Association (GTA)

Sustainable Tourism for Sustainable Country

Georgian Tourism Association (GTA)

Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.

Every tourism company with legal business practices is invited to become a member.

Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017

Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.

GTA Annual International Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

News & Events

November 13, 2026

Georgian Tourism Association at the Global Tourism Forum 2026 in Brussels, Belgium. Natalie Kvachantiradze, Chairperson of Georgian Tourism Association (GTA), Speaker at the panel- Green and Climate-Resilient Tourism Investment. Teona Nemsitsveridze, Head of the GTA Standards Committee, moderator at the panel -Hospitality Investment and Destination Development.GTA's participation in this important international forum reinforces its commitment to strengthening international cooperation, promoting sustainable and climate-resilient tourism, and positioning Georgia as an attractive destination for responsible tourism investment.

November 7, 2026

We are proud that the number of association members is growing rapidly. 6 new member have joined to Georgian Tourism Association(GTA) The growing number of GTA members reflects the importance of cooperation, knowledge sharing, and collective efforts among tourism and hospitality professionals in Georgia. YG Group, eTravel, LTD Georgia I Love You, Restaurant Gemography, V Holidays LLC, Dream World Travel.

GTA is member of

GTA Members