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to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

          
News & Events
February 8, 2026
Georgian Tourism Association - 20 years old! Years of successful activity, unification of professionals and significant contribution to the development of Georgian tourism. For 20 years, the Georgian Tourism Association has been creating a strong platform for cooperation, innovation and international promotion of the Georgian tourism. We would like to express our gratitude to each member of the association, all partners for their loyalty and support. We wish you even more success and progress in your common cause for the stable and sustainable development of our country!! Happy Birthday!!
February 7, 2026
MoU between Georgian Tourism Association -GTA and Wizer, The memorandum envisages expanding cooperation between the insurance and tourism sectors. The goal of the cooperation is to make insurance services for tourists more efficient and convenient, 5/02/20-26
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