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to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

          
News & Events
February 27, 2026
Georgian Tourism Association (GTA) supported to the Hospitality Investment Forum Tbilisi • HIF 2026, wich was held at 18 February, in Sheraton Grand Tbilisi Metechi Palacee. The event brought together Local and International tourism and hospitality leaders, professionals, investors, developers and representatives of global hotel brands. Panel discussions covered market challenges, new trends and opportunities, local and international experience. As an international investment platform, Hospitality Investment Forum Tbilisi strengthens Georgia’s positioning within the international hospitality market and increasing attractiveness for regional and international investment. Thanks to the team of HIF and especialy Elene Otarashvili, Executive Director of the forum, for the valuable work.
February 17, 2026
At a meeting with members of the Georgian Tourism Association, Maia Omiadze, Head of the National Tourism Administration, introduced the results of 2025 to the representatives of the tourism sector and presented this year's plans, 17/02/206
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